Example client: Clarity Analytics · Service: UI/UX Design
A complete UX overhaul of a B2B analytics dashboard that reduced onboarding time by 60% and increased daily active usage by 45%.
Modelled outcomes — the targets we would set and track for a project of this shape.
Clarity Analytics had a powerful data product but terrible UX. New users took an average of 45 minutes to complete onboarding, feature discovery was nearly zero for advanced tools, and their NPS score had dropped to 18.
We ran user interviews with 20 customers, mapped pain points, and redesigned the entire dashboard experience. Key changes: simplified onboarding wizard (7 steps → 3), progressive disclosure for advanced features, redesigned data visualization components, and a contextual help system. We delivered a Figma component library with 200+ components.
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