Example client: TravelX · Service: UI/UX Design
A mobile-first UX redesign of a travel booking app that increased booking completion rate from 12% to 34%.
Modelled outcomes — the targets we would set and track for a project of this shape.
TravelX's booking app had a 12% completion rate — users were abandoning at the search results and payment steps. The UI felt dated, search filters were confusing, and the checkout flow required 8 taps to complete a booking.
We conducted usability testing, identified 14 friction points, and redesigned the core flows: search, results browsing, and checkout. We introduced smart filters, visual itinerary builders, and a streamlined 3-tap checkout. The new design system was built for both iOS and Android consistency.
Inside the Project
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